If you’re planning to sell your home this spring or summer, you may feel a little uneasy during these uncertain times. It’s completely understandable to feel wary about listing your home right now, but there are plenty of tools your real estate agent can use to help you successfully sell your home such as Virtual Open Houses. REALTORs are focusing their marketing strategies to include virtual tour solutions like Matterport 3D Tours, 360-degree panoramas, and Facebook Live/Zoom for virtual showing to help reduce the amount of foot traffic in a home. However, just like a regular open house, there are a few key steps you should take to help make the most of your Virtual Open House.
Below are 4 ways you can prepare your home for a successful virtual open house:
- Declutter and clean your home.
Once you pick your real estate agent, they’re going to want to have their real estate photographer come in to take professional still images of your listing. The agent may also suggest that they take a Matterport 3D Tour of your home. This is the most effective way to allow buyers to tour your home virtually. A Matterport 3D Tour allows viewers to click their way through your home with complete spatial accuracy.In order to get the best real estate images and virtual tour of your home, you want to make sure that you thoroughly clean and declutter all of your rooms prior to the scheduled listing photoshoot. - Take the family outdoor.
On the day of your listing photoshoot, consider having a fun outdoor activity planned for you and your family. During this time of social distancing, you’ll want to give the real estate photographer plenty of space to safely photograph your home.When your photographer arrives, it’s a great time to step away from your home. Consider taking a long walk, going to the park near your neighborhood, or having some fun with sidewalk chalk on the street (if it’s not a busy road.) - Promote the event on social media.
After your agent receives the real estate photos of your home, they will begin to promote the upcoming virtual open house online. This is a great opportunity for you to help them gain online traffic to the event through social media. If they plan on hosting a virtual open house through Facebook Live, you can also help them promote the specific event page/meeting by sharing the event link or Zoom URL. - Share the virtual tour link.
You’re going to want to keep the momentum going after the virtual open house is done. After your virtual open house commences, continue sharing the virtual tour link on social media. The more viewers and engagement, the better!
With advancements in technology, it is now possible to have a completely virtual open house in order to showcase your home in the most beautiful and accurate way possible. By decluttering your home, allowing your real estate photographer to safely take listing images, promoting the virtual open house on social media, and sharing the link afterwards, you’ll help make your selling experience this spring/summer even smoother!