The 2023 RE/MAX Advertising Campaign spotlights the indispensable role of RE/MAX Sales Executives in an ever-changing housing market. Through various advertising channels, it instills confidence in those on a real estate journey with the tagline, “The Right Agent Can Lead the Way.” With placements that include numerous ads across TV, digital, radio, social media, outdoor, and print, there is no questioning what the most recognizable real estate brand is doing for you.
“The new campaign is based on extensive consumer research, and we think it truly speaks to everyone,” says Abby Lee, RE/MAX Senior Vice President of Marketing and Communications. “Real estate consumers are embarking on a monumental journey. We want them to feel seen on screen – and feel confident they have the most helpful resource at their side from the get-go: a RE/MAX real estate agent.” This statement from Abby Lee has shown the RE/MAX brand has been working to accomplish, as there is an estimated reach of 4.6 billion total impressions throughout 2023 for this year’s campaign as shown in the graphic below.
The RE/MAX campaign can be seen in the U.S. on TV channels such as HGTV and Discovery in over 8,500 spots with an estimated 441 million impressions to go along with 1.3 billion impressions on social media. Moving forward you will be able to see the campaign on popular streaming services such as Discovery, YouTube, and Hulu.
The campaign doesn’t just stop at the ever-so-captivating visuals put together by the team at RE/MAX in collaboration with award-winning creative agency Camp + King. You can hear the campaign on audio streaming services such as Spotify and Pandora with the potential to reach over 85 million users. Along with audio placements, the public relations team at RE/MAX has been hard at work with a multitude of media mentions and national press releases to go along with 2.5 million impressions via email campaigns.
In essence, the 2023 RE/MAX Advertising Campaign doesn’t just market homes; it marks a transformative chapter in the lives of those seeking the comfort of “home” while putting RE/MAX on top to help Sales Executives all around the world that are associated with the brand. It’s a testament to the commitment and expertise of RE/MAX Sales Executives who continue to lead the way in real estate, ensuring that every step of the journey is guided by trust, professionalism, and an unwavering dedication to making dreams come true. With advertising and news placements ranging from popular streaming services to credible worldwide news sources solidifying that “the right agent can lead the way”, there is no questioning what the most recognizable real estate brand is doing for you.
To find out more on the creative strategy development behind the 2023 RE/MAX Advertising Campaign, check out the blog “Choosing ‘The Right Agent’ is Crucial, RE/MAX Reminds Consumers in 2023 Ad Campaign”.